So we are all bound to describe new media in terms of the old, are we? A hypertext is like an electronic book, is it? Books now come with electrons, do they? They are imbued with the power of electrons, you say? Well, you know, that is crystal clear and it’s about time, its been awhile since we’ve shifted paradigms [1] and revolutionized The Way We Think [2]. After all, its already been ten years since I attained functional literacy, and I am just jonesing for some changes in the way I interact with texts. I, for one, welcome our new Hypertextual Overlords.
But this Hypertextual Revolution will not be televised, not because it’s punk, but because this is not a revolution, and it still wouldn’t be a revolution even if media studies professors took over a small Caribbean Island and proclaimed a hypertextual republic. Bolter and Gruson, for all the confusion that followed when they tried to develop it further, got it half-right when they said we think of new media in terms of the old. But you know what, media studies gurus? You are not immune to this disease. You have it worse than the rest of us. Everytime I hear about the coming media revolution, I hear twice as much about how electronic books compare to printed books. Excuse me? And sometimes, as in footnote two, I get them both in the same sentence, and I am indebted to Landow for his conciseness, and will remember this sentence for as long as we talk about hypertext. Let’s also talk about this chestnut:
A hypertext version of a note differs from that in a printed book in several ways. (He goes on to name two, the second of which is…) Once opened and either superimposed upon the main text or placed alongside it, it appears as an independent, if connected, document in its own right and not as some sort of subsidiary, supporting, possibly parasitic text. [Landow, Hypertext 2.0, pg.6]
Well, look a little closer, you lunatic, and you’ll note your theoretical note does not appear to jive with that peer-reviewed treasure trove of useful knowledge the rest of us call common sanity. A note is a child of an idea, sucking at the teat of a mother document. Doesn’t matter if its online, at the foot of a printed page, or attached to the face of a refrigerator with a rainbow magnet. Even a note like “NEED MORE STRING BEANS!!!” is subsidiary to the refrigerator, which lacks beans, in the same fashion that my linear note to page 6 of Hypertext 2.0 – “THIS MAKES NO SENSE!!!” – is subsidiary to Hypertext 2.0, which lacks sense. If I was more scholarly and subtle, and in a position of editorial power, my note would have been less crude:
Editor’s note: Landow’s arguments in favor of the revolutionizing potential of Hypertext, while totally bat shit fucking loco, still serve to illuminate the bent of critical theory in this area, which is similarly crazy and without compelling empirical merit of any kind. However, the fact that so many people are drinking the kool-aid hints at the possibility that maybe they are on to something.
But it still would have been a note, not an independent document. An independent document is a work substantial enough to be a free-standing work, no matter the medium, and would you believe me if I told you that both printed works and hypertexts can reference independent documents? No? Well, would you believe Landow? He writes this, immediately after the above nugget on notes:
Although I have since converted endnotes containing bibliographic information to in-text citations, the first edition of Hypertext had a note containing the following information: “Roland Barthes, S/Z, trans. Richard Miller (New York: Hill and Wang, 1974) 5-6.” A hypertext equivalent of this note could include the same information, or, more likely, take the form of the quoted passage, a longer section or chapter, or the entire text of Barthes’s work. Furthermore, in the various hypertext versions of this book, that passage in turn links to other statements by Barthes of similar import, comments by students of Barthes, and passages by Derrida and Foucault that also concern this notion of the networked text. [Landow, Hypertext 2.0, pg.6]
I can’t believe you’re doing this to me, Landow. You are killing me. Reading this almost gave me the Bends. Hypertexts are hyper because they can incorporate a quoted passage? My god Landow, you quoted a passage from S/Z on page 5! Do you have Alzheimer’s? Did you have a stroke between page 5 and 6? Did you also forget that excerpt from Foucault you plastered on the first page? And while I’m asking rhetorical questions, I can’t forget to ask how the note “Roland Barthes, S/Z, trans. Richard Miller (New York: Hill and Wang, 1974) 5-6.” in any way makes S/Z subsidiary or parasitical to Hypertext 2.0. If I were to follow your citation to my bookshelf, 4 feet from my chair, and pull out my copy of S/Z, and set it down next to my photocopied passages from Hypertext 2.0, would S/Z latch on to Hypertext 2.0 like a lamprey? If I set down Barthes’ S/Z on top of a copy of Balzac’s Sarrasine, does that imply a hierarchical or subsidiary relationship? Or, if I were to put the text of Sarrasine into S/Z, quote it in its entire, would that make S/Z, god forbid, a hypertext?
I have seen the future, and it was published in 1974 and is still in print!
Believe me when I tell you, you can do all these things in print, you do not need electronic books, quantum computing, arcane magic, or media theory. You can set two books down on a table, each one making reference to the other, and read them just as well as you could on parallel screens. In fact, with the latest advances in pencil and highlighter technology, writing in the margins and emphasizing passages in printed mediums has never been easier! But Landow prattles on:
As a reader, you must decide whether to return to my argument, pursue some of the connections I suggest by links, or, using other capacities of the system, search for connections I have not suggested. [Landow, Hypertext 2.0, pg.6]
Yet another miracle not possible without hypertext! Or is it? I am going to try a bold experiment: having stopped at page 6 to write and publish this screed, I, the reader, will make a decision and elect not to return to Landow’s horseshit, and instead will search for connections he has not suggested, such as going to bed and trying my best to forget I ever read this terrible, terrible essay. I am confident I will be able to do this, even though Hypertext 2.0 is not, strictly speaking, a hypertext.
[1] “A paradigm shift, I suggest, has begun to take place.” (pg .2, Landow, Hypertext 2.0)
[2] “Almost all parties to this paradigm shift, which marks a revolution in human thought, see electronic writing as a direct response to the strengths and weaknesses of the printed book.” (pg .2, Landow, Hypertext 2.0)