I thought Zizek's discussion of the relationship between the social effectivity and the commodity exchange was very characteristic of the postmodern. He describes this relationship by saying that "non-knowledge of the reality is part of its very essence: the social effectivity of the exchange process is a kind of reality which is possible only on condition that the individuals partaking in it are not aware of its proper logic."
He goes on to say about this "kind of reality whose very ontological consistency implies a certain non-knowledge of its participants" to be of the nature that "if we come to 'know too much', to pierce the true functioning of social reality, this reality would dissolve itself" (21).
The postmodern characteristic is that of the environment which consists of a reality that individuals are ignorant to. However, Zizek does have the common tendency to categorize himself differently than the rest since he apparently is able to recognize what is real and what is not (like many other philosophers we have read).
Clearly there are people, like Zizek, who are the first to start educating the world of what is really going on, and starting the process of "knowing too much." Is Zizek implying that social reality is beginning to dissolve now?