Campbell's Soup Cans and Parody

I really enjoyed the Burgin quote Hutcheon brings into her essay when talking about parody and representation . . . “We can no longer unproblematically assume that ‘Art’ is somehow outside of the complex of other representational practices and institutions with which it is contemporary – particularly today, those which constitute what we so problematically call the 'mass-media.’” (p. 95-6)

I saw strongs ties to the Warhol discussion of last week, which prompts me to bring up this article: http://news.bbc.co.uk/2/hi/business/7022598.stm

. . . it seems as though the British company Premier which bought Campbell’s in the UK is going to phase out the Campbell’s brand/name. It will, after mid-2008, be known as Batchelors Soup with the caveat (on the can, nonetheless!): "Formerly Campbell's. Same great taste."

Hmmm, this seems to me to be a very postmodern crux of issues!

Not only is Warhol recalled (in relation to his art of Campbell’s soup cans), but it involves the multi-national corporations of late capitalism (as I recall Capt. Haddock’s awesome NYT article with the visual/audio layout of another such corporation), as well as what I think Hutcheon might call ‘parody;’ as Hutcheon puts it: “postmodern parody does not disregard the context of the past representations it cites, but uses irony to acknowledge the fact that we are inevitably separated from that past today.”