Since Baudrillard consistently describes representative absorption of simulacra in resuscitatory terms (‘a sympathetic nervous system’ [Baudrillard, 13]; ‘a sort of hormonal treatment through negativity and crisis…to escape…real death throes’ [Baudrillard, 19]; ‘a stimulant…to a dying system…fresh blood…revive it through the negative’ [24]), are we then to understand simulacral 'envelopings of the whole edifice of representation' as in some sense euthenasic, delivering ‘mortal blows’ [Baudrillard, 27], however successfully, to ideology and power?