Well, well, well, looks like American Eagle has discovered the power of enticing consumers with "their own personalized identities" through the selection of various things you can put on this hoodie!

When we were talking about Manovich's idea that one of the principles of new media is that it involves selection, meaning that one can choose from images, text, and pieces that have already been made to make something new. The first thing I thought of was this YouTube video called Amateur , in which the author videotapes himself making sounds on a drumset and a piano and then edits them together to make a song.