Onyx at the movies

"If history is any guide, there is every reason to believe that the old idea of linear motion pictures will not long outlive the invention of the non-linear world of the internet and web-browser (the movie box office is already outstripped by game sales)."
— The Huffington Post
(a quote on the Onyx Project website)

Is this an accurate analogy? Something about it seemed incorrect to me. There's the initial comparison between the motion picture and a NAV, which is inaccurate. You would never go to a movie theater and watch a NAV - it's a one person experience, where you can make the choices yourself. A more accurate comparison would be between a DVD and a NAV, or Tivo and a NAV, where you are in control of the playing of the movie. I don't know that it would, in fact, end up more popular than, say, a DVD, because a DVD almost always starts out as a full screen theatrical movie, and those that don't usually don't really sell.
It would have to be packaged as a sort of game, I suppose, but even that would be a misnomer. A video or computer game is, in fact, linear. Otherwise, you wouldn't be able to have a walkthrough to get you through it. I don't really know what niche this NAV technology would fit into, or if it wouldn't be better served by being a straight up linear documentary. I guess I'd have to see more of it and interact with it to be able to tell.