I was reading this article about how A&E is using an online/out in the real world hybrid game to get people interested in watching the Sopranos reruns that A&E is set to play starting early January. So again it's this strategy of game as marketing tool, and I'm still curious as to how successful these things are and what kind of people are the ones who participate in these game/ads.

The article has the requisite quote from some person who will sound educated, in this case a quote from a professor at USC (the cali one): "They want to express themselves in a community,” he said. “In this case the community is of people excited about ‘The Sopranos.’ I think it is a natural flowing from this sort of participation age." People wanting to express themselves in a community...this is something I've been thinking about a lot lately as people have been talking about identity online. The way in which games are serving as a way for people to express themselves within a community...this is something that I'm interested in but I don't really know where to go with it yet. And then when the game is also an advertisement, how does that factor in?