Deciding what is good innovation and what is bad innovation on the web is always a challenge. After all, if web designers ignore accessibility (the ability of search engines to interpret pages, users to bookmark them, different web browsers to interpret them the same way, etc.), some very cool effects can be achieved (see many of the projects this semester). In contrast to these projects, however, I would like present a web design company that innovates in form while retaining a fair amount of convention.

Enter 2Advanced Studios. Beloved and hated all over the net (but known everywhere), 2Advanced are undisputed magicians of Flash (if you want to know more about flash). They have produced some of the most dynamic and interactive sites on the net, integrating animation, audio, and video (hypermedia anyone?) at an unprecedented level. So why are they hated?