where's the line?

I may say more about this later. Right now I'm just too pissed off to say anything coherent.

Does this offend anyone else or am I alone in thinking this is in *really* poor taste?
I actually want to know what other people's responses to this are. I will probably talk more about my own feelings on it in the comments.

For now, just check it out:
http://www.drinkcocaine.com/mainindex.php