I need to brush my teeth.

One of the things that was brought up last night in class was the relationship between television and online content. I believe Murray was hoping for a relationship where viewers can directly affect and change content. Although this is apparent in shows such as AMERICAN IDOL, I really don't see it reaching beyond that. However, shows DO listen to input from their fans in order to better accomodate and attract their fan base. For instance, XENA Warrior Princess developed a large following of lesbian viewers who read deeply into the "subtext" between Gabrielle and Xena. Once producers realized this, they tended to play out this subtext more and more, subtly giving viewers more to work with. The last two seasons of XENA are COMPLETELY different from the first two due to this change in target audience.

Other than this the only relationship I see is one of advertising and promotion. For instance, after watching THE OFFICE, viewers are encouraged to visit the website to see deleted scenes etc. NBC then develops more hits on their site and *voila*, more advertising revenue.

The show "Heroes" also has an interesting internet-TV relationship. A new "comic book" of the show appears online every week, as well as other hints. Like LOST, viewers are encouraged to talk and share in the chatrooms...however, I believe once again this is a clever advertising ploy rather than giving the viewer any sort of agency.

http://en.wikipedia.org/wiki/Heroes_%28TV_series%29

wikipedia link to "Heroes"