how people read online

in doing research for my thesis, i was looking at web psychology and how using this medium requires fundamentally different mental processes. consequently, people read material online differently than they would if it were in a book. they scan, generally. it's about breadth, more than depth. i was not able to use this material in my thesis work, but i thought it was interesting. here's the link.
the website's summary is itself very demonstrative of the principles it advocates, kind of like scott mccloud, with his don't-just-say-it-show-it kind of mentality.

there is a corporate website that i was just looking through that really did use these principles well (using bullets, short text, images, etc.)

also, just in talking to other non-media studies seniors, many of them are using visual elements to present thesis findings, because pictures really can say a lot more than words sometimes. i personally find flow charts and mind maps really helpful. point being, how we read online and moreover is an increasingly visual culture is unique and worth understanding. (i think i want to reread the book "orality and literacy" by walter j. ong over the break. it's about these psychological shifts that accompany new media in society. i definitely recommend it to anyone interested, even if it isn't related to your thesis.)

yeah. that's all for now, folks. (i really like the illusion that someone is reading these. is anyone?)