I wonder if the way people build blog identities doesn’t shed light on the way we build our real-life identities that we project to others. I know some blogs seeminly bear no relation to their authors – people create fake blogs all the time - but I think that the authors of even these blogs come through in some way in the online “person” they have created so I will not distinguish between fake blogs and blogs that are just a version of the real person they are created by. That said, when a blog-identity is developed, the author can almost fully hide certain aspects of themselves. They can manipulate how others see them to a much greater degree than we can in our real lives. In this manner, it seems the idea that we cultivate others' perceptions of our identities (and we do it in line with how we want others to see us) is similar in both real life and on the internet. The difference is that it is more extreme on the internet.