I just saw this interesting article on Forbes.com about some thoughts and myths of starting up an internet-based company . . . it ties in a lot of things we’ve talked about in class (or wanted to talk about, like the economics of new media, for example). One of the myths addresses viral spread, which was just mentioned the other day in Bumpkin’s presentation, and I think it’s interested to read about the corporate view of such a mechanism of spreading word about new sites and companies.