I'm interested in the effect of TV shows being available online at the consumer's discretion. Networks like NBC offers their shows by purchasing through ITunes but not on their website. Instead on NBC's The Office Website you will find supplements such as "webisodes", bloopers, deleted scenes..etc - skits that you might see in a DVD set but not a broadcast. In class we discussed how these extras provide an even bigger fan base to develop online, especially with the development of sites like fanpop for example.