For my project, I would like to experiment and research the evolution of advertisements online. I will do this in through two things. First will be a creative form of research which will require some help from my fellow classmates in a form of a survey. I am still trying to develop ways on orgainizing this survey online, and hopefully will figure it out soon.
The other part of my project will be in a form of a website, explaining my findings on the advertising aspects of the internet. I will attempt to analyze, changes in forms of advertising, places, and effectiveness (the last may be a little hard).
I may also try to make my own advertisements and see how people may or may not find my website through this. I will try to place ads on youtube, various forums, and facebook. Curiousity SHOULD prove a factor in this. Unfortunately, I can't count the difference in amount of clicks from each website I advertise on unless I use seperate domains, so somehow I must find a way around that.
All in all, I'm interested in the commercial aspects as a prospective economic/media-studies major. I enjoy learning about commercial marketing and advertising as much as I love learning how the market works. Therefore, I hope this project will allow me to have a good time and learn a lot more about how firms and individuals use the internet to popularize their products etc.
Instead of making a website that is lead by links, I thought it would be easier to analyze the effectiveness of ads through a series of surveys. Although I would like to conduct this class exclusively, I want a more open feedback from people and will hand surveys outside of class as well. Effectiveness will be measured in 3 ways.
1st is by analyzing the number of people who choose a certain type of ad as the most effective.
2nd is by analyzing how much a person remembers an ad. or how much of an ad a person will remember. This will be done by a short 3-5 question quiz after showing an ad.
3rd is by showing different people different types of ads that introduce the same project. Then ask questions on whether or not the person would buy the product. May add more questions to this...
The website will be a standard website. I will upload a drawing of an outline later. It will bascially consist of a main page with a ton of "advertisements" that link to other pages with information on the type of advertisement that the person clicked on. I'd like to measure the number of views to each website with a view counter of some sort. Hopefully I can get things working properly.
The biggest challenge in this project will be working on the advertisements itself. Video, graphic, animation are just some types of advertisements I will attempt to work with hopefully succeeding not to suck too much.