In 1968 Philip K. Dick published Do Androids Dream of Electric Sheep?, asking the fundamental question of how human our electronic creations could become. The possibility of a computer becoming human like reverberated in America spawning HAL, the Terminator, the Borg, and many other such horrors. Manovich’s exploration of transcoding as a principle of new media reveals the less investigated, but equally fundamental question of how computerized people can become.