Prof Vaidhyanathan's talk titled the 'Googlization of Everything' was full of a lot of very thoughtful and incisive information on the public's understanding of google and its objectives as well as specific ways in which google has an omniprescient and omnipotent role in our lives. He brings up many of the more serious issues (ie. google cars driving around nyc with built in cameras concerned with better understanding the layout of areas) and uses a lot of sarcasm to get these points across.